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Author Topic: Metromint Announces 'All Stars' Ambassador Program  (Read 56 times)
Michael F. Hollander
Editor, Racing Information Systems
Racing commentor
Posts: 2663

« on: August 13, 2007, 06:23:32 AM »

Metromint sponsors Regional Amateur Athletes and Lifestyle Pioneers dedicated to Health, Wellness, and a Green Planet.

SAN FRANCISCO, CA -- Metromint (, the all natural mintwater with the unique cooling sensation, is proud to announce the Metromint All Stars team ( This diverse group of individuals, athletes, and lifestyle pioneers will represent the Metromint brand at a variety of cause-related and environmentally-conscious events nationwide.

The team is comprised of a runner, two Olympic class swimmers, a Nordic skier, a long jumper, a triathlete, a snowboard event DJ, a dietician, a recording artist, a high school football coach, a personal trainer, and a filmmaker.

According to Michele Thorne, Metromint's Wellness & Outreach Director, "The passion of our consumer was the source of inspiration for this program. Many of our fans share a desire for competition, a penchant for wellness, and, of course, a love of Metromint. Our fans are active and involved in their communities and we want to support these people who encourage others to live healthier, more fulfilling lives."

Sponsorship can include branded training and competition apparel, a monetary stipend, a renewable choice wind energy membership, and a year's supply of Metromint water. Renewable wind energy credits were purchased for each Metromint All Star is to offset the emission of carbon dioxide produced by members traveling to events.

The Metromint All Stars will be participating in events in cities across the country. Fans, friends and family can show their support for these outstanding team members in their communities by attending their events. Visit: for a complete list of upcoming events across the country.

Plans are in development for the 2008 Metromint All Stars team. Visit the Metromint website for more details.

About Metromint

Metromint is refreshment, simplified. Purified water meets all natural mint to satisfy your thirst, rejuvenate your body and revive your soul. That's it -- no sweetners, no calories, no preservatives.

Metromint doesn't just taste fresh, it feels fresh. Real mint stimulates the brain to open your senses and send cooling sensations throughout your body-we call this The Chill Factor. And Metromint keeps your cells hydrated and happy so they (and you) can thrive.

The unique, natural benefits of Metromint now come in four vibrant varieties: Peppermint, Spearmint, Lemonmint, and Orangemint. Each variety of Metromint is designated with a numerical chill factor. From mildly cool Orangemint (-3) to super cool Peppermint (-9), the chill factor is a comparative scale that measures the range of minty refreshment. No matter which variety you choose, you'll experience all-natural refreshment. Take a sip, and chill.

Peppermint (-9)

Intensely exhilarating, immediately cooling. Peppermint comes on strong with a bold taste.

Spearmint (-6)

Sophisticated and subtle. Spearmint cajoles, refreshes, and gently enlivens the spirit.

Lemonmint (-4)

Lemonmint is surprisingly tangy and brisk. It has a bright and invigorating taste that awakens your senses.

Orangemint (-3)

Orangemint is pleasantly aromatic, citrusy and mild. Drinking it evokes an orange grove in full bloom.

Metromint is the brainchild of Rio Miura and Scott Lowe. Born in Japan, with a background in product and fashion design, Miura conceived the recipe for Metromint and designed the packaging. Lowe, a Stanford graduate with a degree in International Relations, is responsible for product development and oversees operations. Together they run Soma Beverage Company, LLC. a small group dedicated to making great-tasting beverages that combine the purest ingredients with innovative packaging and extraordinary taste.

Metromint has single-handedly created a new beverage category called mintwater, which combines the properties of functional and flavored water. Metromint is also quickly gaining popularity in the enhanced, and premium bottled water categories.

Metromint continues to win accolades from national media including U.S. News & World Report, Real Simple, Self, The Today Show, and the Food Network. Metromint Peppermint was introduced at the New York Fancy Food Show in July 2004 and won a "Best of 2004" new product award from Metromint Spearmint was introduced in March 2006 at the Natural Products Expo West, won a Best New Beverage Award and received a 4-Star rating from BevNet. Metromint's new packaging series won a 2007 Communication Arts design award and will be featured in the November issue of Communication Arts Magazine Design Annual. Watch for Metromint on the Food Network's Unwrapped, airing in 2007.

Metromint Peppermint, Spearmint, Orangemint and Lemonmint are available in 500 ml PET bottles for $1.39-$1.69 (retail).

Metromint has a loyal following among discriminating consumers and is available in stores nationwide including Whole Foods Market, Wild Oats, Safeway Naturals and numerous other natural and specialty food outlets. For more information, visit

Posted by:

Michael F. Hollander, Editor
Racing Information Systems
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